The A96 Active Advertising road offers BLE * passive adverts for road users.
Every promotion effort will cost your small business something, but active and passive marketing usually have different types of costs associated with them.
Active marketing may require props that get you before customers, such as incentive gifts or the promise of a special discount through advertising.
For more information on Advertising in Scotland alone the A96 please click on the A96 Icon to view the sites details.
* Bluetooth Low Energy (Bluetooth LE, BLE, marketed as Bluetooth Smart) is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group aimed at novel applications in the healthcare, fitness, beacons, security, and home entertainment industries.